Freelance Fundraising Copywriter
Hello! My name is Lea Ann Peterson. That’s pronounced ‘Lee Ann,’ in case you were wondering.
I am a freelance fundraising copywriter with a focus on social justice, arts organizations and environmental nonprofits. I am trained in using donor-focused techniques taught by the best fundraisers in the business.
First, why do I write for nonprofits? I believe words have the power to change the world for the better. You'll agree, this beautiful world needs our help. Like you, I believe in fighting for social justice and a sustainable environment. There is no more worthy vocation than service to community.
Second, why work with me? I am both an AWAI-Verified direct response copywriter and a Moceanic Certified Fundraising Specialist. I've spent a lot of time learning the fundraising ropes from the best in the business. I learned the art and science of donor-centered fundraising from experts like Tom Ahern, Jeff Brooks, and Sean Triner. And as a member of the Lab, I have access to the knowledge and experience of other fundraisers all over the world.
After all, it’s not what you know… it’s who you know! Fundraising is a community of amazing people with incredible ideas. When we work together toward a common goal, we can help make our world a better place for all of us.
Book Your Free 3-Minute Consultation Today!
Words Into Impact
I learn how to transform donor communications into powerful fundraising tools, exploring storytelling, direct mail design, and creating compelling offers. With Jeff Brooks’ guidance and workshops from Sean Triner and Simone Joyaux, I sharpen donor-focused strategies while earning 11.5 CFRE points, boosting both my confidence and professional fundraising credentials.
Storytelling That Delivers
I discover how to craft powerful donor stories that connect deeply and inspire generosity. Through Jeff Brooks and Tom Ahern’s sessions, I refine direct mail, newsletters, and copywriting techniques that increase revenue while keeping donors engaged. Completing these courses rewards me with 12 CFRE points and practical skills I can use right away.
Survey Driven Success
I uncover how surveys reveal loyal, legacy, and mid-value donors through Sean Triner’s proven approach. By asking the right questions, I gain valuable insights to shape appeals and deepen donor relationships. Complemented by Jeff Brooks’ matched giving and integrated campaign workshops, I earn 13.5 CFRE points while learning strategies that directly strengthen fundraising outcomes.
Legacy Giving Mastery
I explore how bequests build lasting donor legacies while securing vital nonprofit resources. With Christiana Stergiou’s modules on excites, activates, attracts, nurtures, and delights, I gain tools for sustainable success. Combined with mid-value donor insights by Sean Triner and monthly giving guidance from Erica Waasdorp, I earn 17 CFRE points that elevate my fundraising career.
Nonprofit Copywriting Mastery
I learned how to craft donor-centered messages that inspire generosity and strengthen relationships through AWAI’s Copywriting for Nonprofits. This course taught me how to write direct-response letters, emails, newsletters, and web copy that move donors to act. With these skills, I know how to connect with hearts and help nonprofits raise more support.
Cause Marketing Copywriting
Through AWAI’s Copywriting for a Cause, I gained the tools to write campaigns that connect businesses and nonprofits in meaningful ways. I understand how to highlight partnerships that benefit both sides—strengthening brand loyalty while raising funds for vital missions. This training showed me how words can drive impact and profit at the same time.
Accelerated Copywriting Expertise
I completed AWAI’s Accelerated Program for Six-Figure Copywriting, their flagship training since 1997. It gave me a deep foundation in persuasive direct mail and digital copy. From conversational sales emails to fully developed campaigns, I mastered proven techniques that generate response and engagement. This program helped me build confidence, skill, and a professional certification.
Freelance Fundraising Success
This course introduced me to the essentials of building a sustainable career as a fundraising copywriter. I learned not only how to craft messages that resonate with donors, but also how to manage the business side of freelancing. By applying these lessons, I support nonprofits more effectively and create meaningful impact through my work.
Professional Organizations
Got Time for a Quick Chat?
Book a free 30-minute consultation today! We'll talk about your donors, your stories, what's working with your fundraising... and what's not! Think of this as a free half-hour therapy session. Rant away! Whether you choose to work with me or not, you'll still walk away refreshed!
After our conversation, I'll craft a detailed custom quote based on your specific needs. It will include at least one action step you can take right away, even if you decide to go another way. No pressure, ever.
My goal is your success. Because when you succeed... you make the world a better place.