There’s an old saying that says “Fail to Plan, Plan to Fail.”

I won’t say a campaign is doomed to fail without a trained fundraising specialist copywriter. That's just not true. Nonprofits are full of talented fundraising staff who ‘get it.’

They know that great fundraising is built on donor-focused writing and emotional story-telling.

More important... they have the two most important resources needed to write great fundraising.

One, they have Time! 

You know how long it takes to write a letter that covers all the bases. Great story, strong ASKs, and a powerful Call to Action. At best, it can suck weeks of your time better suited to more valuable tasks.

And two, they actually like writing campaigns! 

Some people enjoy the act of telling a heart-felt story. Hooking the donor with emotion. Planning a donor engagement journey. And putting all the elements together.

Hire a Freelancer if You Have Neither Time nor Enthusiasm!

It's to your benefit to bring in a trained nonprofit fundraising copywriter early. Get us involved at the planning stage.

That means while you're choosing the story. Developing the Lifts. Deciding on the length of the letter.

Why? So you can take advantage of our experience and enthusiasm! Our knowledge is hard-earned and at your disposal, right from the start.

I can't speak for my fellow freelance copywriters, but I love writing campaigns. I chose to sit on this side of the fundraising fence because I prefer to write simple, heart-felt words. Not jargon.

I like dedicating my days to getting inside the minds and hearts of your donors. In fact, I trained to do exactly that.

Most nonprofit marketing directors don't have the luxury of that kind of time. Or forced to rely on volunteers with little or no copywriting experience.

Hire a Freelancer if You Value Experience!

You'll agree, fundraising is a pretty narrow niche for writers. Most copywriters go for the high-ticket markets like banking and sales.

Nonprofit writers like me have dedicated their career to raising money for a good cause. I've been on both sides of content marketing, both mainstream content and fundraising.

I'm trained in the art of Persuasive writing by AWAI (American Writers & Artists). That means I can find the heart of an offer... even without a tangible product to sell.

And that is the very soul of a fundraising campaign. Because donors usually don't get anything but good vibes when they give, right?

The act of giving feels good. That's why they donate. Donors are generous people. They're going to give to someone.

That's where great fundraising writing comes in. The story. The emotional hook. They're just the pretty wrapping on the gift you're giving the donor.

The chance to do good in the world.

Want to Talk About Hiring a Freelancer?

I work with social justice, environmental and arts organizations. I create jargon-free donor-centered copy that connects with donors.

I offer a free 30-minute discovery chat, where we'll discuss your project in depth. You can tell me anything, while we have a cup of coffee. Book your session here today! Or, shoot me an email at [email protected].

I'll send you a customized quote, no pressure. Hope to talk with you soon!